Converting articles into videos

Converting articles into videos

Social networks are increasingly prioritising images and video in their display algorithms, often at the cost of external links. 

Publishers need to adapt to these changes by sharing more content in this form, but these are generally more time consuming for social media teams to create.

Echobox can save you time by converting your article content into videos ready for sharing to social. Here's how.

How can I turn my articles into videos?

Just as for images, you can use the 'Share as' dropdown to change the media type from article to video.

This will generate a video based on your article content

At present, articles are always converted into 9:16 'Reel' videos. 

You can create templates for these shares in your page settings, right next to the link and image templates.

How can I modify the videos once they're generated?

In the assets panel, you can upload additional images (up to three) or a video to form the basis of your generation.

These can make your videos much more dynamic.

Try using the video option to add your branding to existing video clips!