What is tag?
A tag is a descriptive label you can add to individual newsletter editions and templates. It allows you to track individual events for each tag.
The events that will be associated with a tag are:
- Sent
- Delivered
- Opened
- Clicked
- Bounced
How to tag emails
Tagging newsletter editions
To tag newsletter editions, click the tag icon in the top navigation bar and enter one or more tags. The tags entered will now be associated with that send.
Tagging marketing emails
Marketing emails can be used for one-off sends, journey emails and transactional emails. You can navigate to the marketing templates by clicking on 'Templates' in the top navigation bar.
Click the tag icon to enter one or more tags. The tags entered will now be associated with that template.
Using the event log
Navigate to your subscriber list and then click on the 'Event log' tab to view your event log. This will display all email events associated with the property.
Click on the tags dropdown and select one or more tags to view events associated with the selected tags.
You can export the event log manually by clicking 'Export'.
You can also export the event log programmatically via our 'Export Events' API endpoint: https://docs.echobox.com/reference/endpoints-export-events
Reporting outcomes
This allows you to periodically export events and analyse the events by tag enabling reporting that can answer questions such as:
- What is the trend in clicks throughout my welcome series journey?
- How many password reset emails do we send each week?
- Which promotional email received the most opens?