Glossary of Echobox Email Terms

Glossary of Echobox Email Terms

Campaign

A series of emails sent out by a Property, which is managed by that Property’s users. One Property can have multiple Campaigns.

For example, “The Guardian Daily Dispatch” could be a Campaign under The Guardian’s Property.

Edition

An Edition is one of the emails within a Campaign.

For example, an Edition of the Campaign “The Guardian Daily Dispatch” could be “Daily Dispatch: 21st June.” A Campaign will include many Editions. Editions for a Campaign might be distributed daily/weekly/monthly, or at some other regularity.

Property

A Property corresponds to a single website domain. Properties in Echobox are used to group Social Pages or Email Campaigns together. For example, The Guardian (https://www.theguardian.com/ ) would be a Property. 

It is necessary to create separate Properties if you have more than one website that you wish to connect to Echobox. It’s also recommended to have separate Properties for different languages.

Section

The building block of a Campaign. Some Campaigns may only have 1 Section, whilst others will have many. This is often used to differentiate multiple topics in each Edition.

Different inputs (RSS feeds) and rules (number of articles, max-age, etc.) can be set for each Section.

For example, "The Guardian Daily Dispatch" could be split into the Sections "International News", "Headlines" and "Sport".  

Subscriber

A reader who has signed up to receive emails from at least one of your campaigns.